A Revolutionary Red Carpet Experience for the First Ever NBA In-Season Tournament.

In the 2023 NBA regular season, the introduction of the NBA In Season Tournament heralded a new era in sports entertainment. To commemorate this landmark event, a talented designer was tasked with conceptualizing a captivating red carpet experience that would set the stage for players and fans alike.

Two Eighteen was entrusted with the crucial role of bringing this vision to life, handling all custom fabrication, on-site labor, and project management services to ensure seamless execution.

The Challenge.

Collaborating closely with the design team, our challenge was to transform the envisioned experience into reality while managing the complexities of on-site construction and logistics. With the spotlight firmly fixed on the NBA In Season Tournament, the pressure was on to deliver an experience that would captivate audiences and enhance the tournament’s prestige.

Our Solution.

Working hand-in-hand with the creative team, we executed a comprehensive plan to realize their vision for the red carpet experience. Meticulously constructing a custom-built runway adorned with fabricated gold fins, we meticulously brought the designer’s concept to life.

Additionally, we provided full turnkey project management services, overseeing every aspect of the build process, from graphic production to AV/lighting setup and technical production services. At the heart of the red carpet stood the championship trophy, serving as a focal point for players and fans alike.

The Impact.

The impact of our red carpet build was felt far and wide, resonating with audiences across the globe. Featured prominently on national television and shared across multiple social media platforms, our work reached an audience of over 250 million people, solidifying the NBA In Season Tournament as a must-watch event on the sports calendar.

Beyond the numbers, our contribution left a lasting impression on players, fans, and stakeholders alike. By elevating the tournament experience with our innovative design and seamless execution, we helped create memories that will endure for years to come.

In the ever-evolving landscape of sports entertainment, collaboration is key to success. Through our partnership with the design team on the NBA In Season Tournament, we demonstrated the power of teamwork in bringing creative visions to life. As we continue to push the boundaries of event production, we remain committed to fostering partnerships that elevate experiences and redefine excellence in the world of sports and entertainment.