Launching a Dutch Wellness Brand into the U.S. Market.

CES 2026 marked Aquablu’s U.S. debut. The Dutch wellness-technology company arrived in Las Vegas to introduce its smart hydration system to the American market, and the booth needed to do two jobs at once: feel like a premium consumer-tech destination and operate as an active product-tasting environment with mixologists serving freshly dispensed drinks. The creative brief called for a design language that read calm and architectural from across a crowded CES aisle, then opened into a hospitality-grade interior. Two Eighteen was engaged to fabricate the full environment from the ground up.

Engineering a Translucent Architectural Box.

A premium consumer-tech read on a working hospitality footprint.

The defining decision was material. Rather than build with conventional graphic walls, the booth was planned as a translucent architectural shell: vertical frosted panels in dark navy framing, running floor to ceiling, with integrated white LED edge lighting along every panel joint. Our production team coordinated the panel system, the upper signage header band, the navy backdrop wall, the interior bar build, and the lighting package as a single integrated build, sized to a CES island footprint with multiple approach angles.

Custom Scenic Fabrication.

Translucent panel walls, a brand-headered facade, and a working bar lounge.

The booth’s exterior is defined by the floor-to-ceiling translucent vertical panel walls, framed in slim dark-navy metal extrusions with white LED strip lighting running along each vertical joint — a clean, premium read at any approach angle. A dark navy header band wraps the top of the booth carrying the white Aquablu wordmark and brand mark. Inside, a navy backdrop wall behind the bar carries a large illuminated neon-style Aquablu script sign with the brand’s wave logomark beside it. The interior is anchored by a curved white-and-navy bar counter staffed for live product service, with chrome bar stools and a royal blue carpet underfoot. Product display niches and a touchscreen demo station sit within the panel wall system, and the entire environment is open to the aisle at the entry side.

Full On-Site Delivery at CES.

All elements were fabricated and pre-fit in Las Vegas, then transported to the convention center for a phased installation. The panel system and structural extrusions went up first to define the footprint, followed by the upper Aquablu header band, the navy backdrop wall and neon-style script sign, the bar counter and interior fixtures, and finally the LED edge-lighting commissioning and demo-kiosk integration. Our on-site team coordinated the load-in within the CES schedule, supported the live product-service operation across the show run, and handled the post-event teardown.

A Calm, Premium Read in a Loud Convention Hall.

The completed Aquablu booth delivered a calm, architectural presence in a hall full of high-contrast brand activations. The translucent panel walls and white LED edge lighting gave the exhibit a glowing, almost spa-like quality that drew attendees in from the aisle, while the interior bar lounge served live mixed-flavor drinks throughout the show. For a brand entering the U.S. market for the first time, the build delivered the visual and operational signal of an established consumer-tech company. This project reflects Two Eighteen’s ability to support brand-launch moments with custom fabrication that scales from architectural exterior down to working hospitality interior.

Key Services Provided.

Two Eighteen delivered the full fabrication and on-site package for the Aquablu CES 2026 activation.

  • Project Management: Timeline coordination across translucent panel fabrication, lighting integration, hospitality build-out, and Las Vegas Convention Center compliance.
  • Custom Fabrication: Floor-to-ceiling translucent vertical panel wall system, upper brand header band, navy backdrop wall with neon-style script signage, curved interior bar counter, and integrated product display niches.
  • Technical Production: Continuous LED edge-lighting integration along panel joints, illuminated brand signage, touchscreen demo-kiosk hardware deployment, and architectural lighting throughout.
  • Graphic Production: Upper-band Aquablu wordmark and logomark application, interior neon-style brand signage, and environmental graphic treatments.
  • Rentals: Bar counter staging, chrome bar stools, royal blue floor covering, lounge furniture, and event support infrastructure.
  • On-Site Management: Phased installation supervision, live product-service event support across the CES run, and complete post-event teardown.