Client Objective: A Custom Rental Solution to Stand Out on a Crowded Show Floor.

For the IMEX America trade show, one of the world’s premier events for the meetings and events industry, Google’s agency needed to create an environment for the Google Xi team. The challenge was to design a space that would stand out amidst hundreds of other exhibitors and capture the attention of industry professionals. They required a partner who could deliver an experiential trade show booth using a creative and budget-aligned custom rental solution. The goal was to create an authentic, high-end feel that was distinct from a standard booth and fostered meaningful engagement.

Strategic Planning and Design Adaptation: Elevating Rentals for an Immersive Experience.

Two Eighteen worked in close partnership with Google’s agency to translate their design intent into a functional and memorable space. Our strategy focused on transforming high-quality Las Vegas exhibit rentals into a unique environment with bespoke details. A key element of our corporate trade show design was the infusion of nature to create an oasis on the busy show floor. Our project management team collaborated directly with our foliage provider to hand-pick every piece of real foliage, ensuring it seamlessly integrated into the structure and created a calming, organic atmosphere that contrasted with the surrounding trade show environment.

Fabrication and Execution: Delivering a Premier Experiential Booth.

Our execution plan centered on flawless logistics and premium finishes, essential for a high-profile client like Google at a major event like IMEX America. We delivered a turnkey solution that brought the vision to life:

  • Custom Booth Rentals Las Vegas: We utilized our inventory of rental structures to create the booth’s foundation, providing a sustainable and budget-conscious starting point.
  • Custom Fabrication: To elevate the space, our team fabricated custom millwork for counters and branded touchpoints, along with custom metal fabrication for structural and decorative elements.
  • Graphic Design and Production: We produced and installed all high-resolution graphics, ensuring the Google brand was presented with clarity and impact.
  • Onsite Management & Installation: Our expert Las Vegas team managed all trade show logistics, from material handling to a meticulous installation, ensuring the IMEX America booth design was executed perfectly and on schedule.

Impact: A Welcoming Brand Destination at a Global Trade Show.

The Google Xi booth at IMEX America was a resounding success. It effectively demonstrated how a rental-hybrid solution can be transformed into a sophisticated and immersive brand experience. By blending our custom booth rentals in Las Vegas with bespoke fabrication and the unique integration of real foliage, we created a destination that felt both exclusive and welcoming. The space successfully drew attendees in, offering a memorable respite from the bustling show floor and allowing Google to connect with their audience in a more meaningful way.

Key Services Provided.

  • Engineering.
  • Account and Project Management.
  • Graphic Design and Production.
  • Exhibit Rentals.
  • Custom Millwork Fabrication.
  • Custom Metal Fabrication.
  • Onsite Management.
  • Installation.

Planning to make an impact at your next trade show? Contact Two Eighteen to learn how our experiential design and fabrication services can set you apart.