Launching ONYX at the World’s Premier Fitness Event.

GymShark selected Mr. Olympia 2025 as the stage for a major product reveal — the launch of their ONYX line. The activation needed to command attention on a packed expo floor surrounded by hundreds of competing exhibitors. The vision called for a large-scale, two-story structure that could double as both a retail environment and a live performance stage, drawing crowds from across the convention center. With thousands of fitness enthusiasts expected, the build had to withstand heavy foot traffic while delivering a premium, high-energy brand experience that matched GymShark’s global reputation.

Engineering for Impact.

Translating an ambitious product launch into a buildable two-story activation.

Two Eighteen’s production team worked directly with GymShark to develop a structural plan for the two-story custom fabrication build. The design centered on a modified shipping container as the base structure, topped with an open mezzanine deck that could support performers, a full PA system, and moving-head stage lighting. Our engineering team ensured the upper deck met load and safety requirements for the Las Vegas Convention Center while maintaining the aggressive visual aesthetic the brand required.

Building the ONYX Container.

Custom container modification with integrated AV and structural mezzanine.

Our team modified a standard shipping container into a branded activation centerpiece. The matte black container received custom-cut openings, white LED neon edge lighting along all visible perimeters, and large 3D dimensional “ONYX” block lettering fabricated and mounted to the exterior. Above the container, we built a black powder-coated steel mezzanine deck with grated metal flooring, metal safety railings, and a dedicated steel staircase for performer access. A large suspended LED cube display was rigged overhead to broadcast countdown timers and “ONYX HAS ARRIVED” messaging on multiple faces.

Full-Scale Expo Delivery.

Two Eighteen executed a complete build and installation on the Mr. Olympia expo floor, coordinating every element to meet the event’s load-in schedule.

  • Custom Fabrication: Modified shipping container with LED edge lighting, 3D dimensional signage, and structural openings for the retail-facing ground floor.
  • Technical Production: Integration of moving-head beam lights, fog and haze machines, PA speaker systems, and the suspended multi-face LED cube display with countdown timer functionality.
  • Graphic Production: Application of GymShark branding and the angular shark-fin logo on the container exterior, plus ONYX product launch graphics.
  • Rentals: Sourced dark flooring, crowd management elements, and supplemental lighting to complete the activation footprint.

A Convention Floor Standout.

The completed GymShark ONYX activation dominated the Mr. Olympia expo floor, drawing crowds of hundreds for live countdown event and product reveal from the elevated stage. The two-story structure gave GymShark a commanding physical presence that stood well above neighboring booths, with dramatic beam lighting and fog effects visible from across the convention hall. Performers on the upper deck engaged the crowd directly while the LED cube amplified the ONYX launch messaging to attendees throughout the venue. This project demonstrates Two Eighteen’s capability to serve brands and agency partners alike — delivering complex, multi-story container modifications with full technical production under tight expo timelines.

Key Services Provided.

Two Eighteen delivered a comprehensive suite of fabrication and production services for the GymShark ONYX activation.

  • Project Management: End-to-end coordination of production timelines, vendor logistics, and convention center compliance.
  • Custom Fabrication: Container modification, mezzanine construction, steel staircase, safety railings, and 3D dimensional signage.
  • Technical Production: LED cube display rigging, moving-head stage lighting, fog machines, and PA speaker integration.
  • Graphic Production: Large-format brand graphics, GymShark logo application, and ONYX product launch visuals.
  • Rentals: Event flooring, supplemental lighting, and crowd management infrastructure.
  • On-Site Management: Full installation supervision, live event technical support, and post-event teardown.