Client Objective: A Standalone Statement.

Ring’s vision for CES 2025 was to establish a distinct, memorable presence outside the traditional Amazon footprint. They sought to create a “house” within the outdoor exhibit space, a tangible representation of their comprehensive home security ecosystem. This unique approach aimed to showcase Ring’s products in a real-world setting, fostering deeper engagement with attendees. Ring’s objective was to stand out among the best trade show booth designs and create an experience that resonated with the innovative spirit of CES.

Strategic Planning and Design Adaptation: Collaborative Expertise.

Two Eighteen worked closely with Ring’s agency, Monks, to guide the final stages of design, ensuring that all potential challenges arising from the outdoor environment were thoroughly considered and accurately represented in the final renders. This collaborative approach allowed us to identify and address potential issues early on, ensuring a smooth transition into production.

Engineering-Driven Efficiency and Budget Optimization.

By integrating Two Eighteen’s engineering team into the design phase, we were able to optimize the project for both performance and cost-effectiveness. This early involvement allowed us to anticipate and mitigate potential challenges, leading to significant budget savings and enabling a direct move into production upon design approval. This is a crucial step in the process of custom trade show booth displays that ensures a successful project.

Execution: Precision and Resilience.

  • Weather-Resistant Construction: Our production team prioritized durability, selecting metal over wood in key structural elements to withstand the Las Vegas climate. Specialized scenic paint treatments were applied to protect against moisture and UV exposure. Graphics were chosen for their resilience and vibrant appearance, ensuring a lasting visual impact.
  • Immersive Foliage Integration: To enhance the “house” aesthetic, we sourced and hand-selected real foliage, creating a lifelike outdoor environment. This attention to detail helped create a more welcoming and realistic environment.
  • Advanced Audio-Visual Experience: Partnering with our AV specialists, we delivered a comprehensive solution that included high-definition video displays, dynamic lighting, and immersive audio. This integration brought Ring’s products to life, demonstrating their functionality in a compelling way.
  • Elevated Platform and Infrastructure: A rental decking system was installed to provide a stable, level surface, ensuring both functionality and aesthetic appeal. This created a professional presentation and comfortable environment for attendees.

Results: Award-Winning Success and Industry Recognition.

The Ring “house” at CES 2025 achieved its objective, creating a standout presence that resonated with attendees and industry professionals. The project’s success is reflected in its GOLD award win at the inaugural BOSS Awards (Best of Show Stand Awards) at CES 2025, presented by The Experiential Design Authority, and its finalist nomination in EXHIBITOR Magazine’s Best of CES Awards.

BOSS Awards GOLD Recognition.

This prestigious recognition celebrates exhibits that push the boundaries of experiential design and elevate attendee engagement. The award highlights the ability to achieve Creative Excellence, implement Innovative Integration, and generate Impact through effective trade booth design.

The rigorous and transparent judging process, with a panel of experts from The Experiential Design Authority, underscores the high caliber of the work. We are honored to be among the top 10 exhibits recognized at the awards ceremony hosted by Exhibit City News in Las Vegas.

BOSS Awards GOLD Recognition
  • Enhanced Brand Visibility. Ring successfully distinguished itself from its competitors, establishing a unique brand identity within the CES landscape.
  • Increased Product Engagement. The immersive “house” environment allowed attendees to experience Ring’s products in a realistic setting, driving deeper engagement and product understanding.
  • Industry Recognition. The award wins validate the project’s innovative design and meticulous execution, reinforcing Two Eighteen’s reputation as a leader in tradeshow display design.

Key Services Provided.

Two Eighteen provided the following comprehensive services for the Ring CES 2025 project:

  • Engineering
  • Account and Project Management
  • Graphic Design and Production
  • Custom Millwork Fabrication
  • Custom Metal Fabrication
  • Scenic Paint Treatments
  • Audio-Visual Rental
  • Tech Integration
  • Exhibit Rentals
  • Custom Props
  • Real Foliage
  • Onsite Management
  • Installation and Dismantle

Two Eighteen’s commitment to strategic planning, meticulous execution, and client collaboration resulted in a highly successful and award-winning exhibit for Ring at CES 2025. Explore our exhibit design companies services to discover how we can elevate your next trade show experience: trade booth design.