Objective.
At Money 20/20, every payments company in the world is pitching from the same hall. EBANX, the Brazilian fintech that connects global brands to shoppers across emerging markets, needed a booth that could state its case in one glance and then hold visitors long enough for real conversations.
Two Eighteen answered with a monumental navy portal carrying the EBANX wordmark overhead and one unmissable claim on the headline wall: solving payments for global brands in emerging markets. Everything inside the structure, from the espresso bar to the stats cube, was built to turn that claim into a meeting.
Production Planning.
Architecture first, hospitality close behind.
The plan started with the portal itself, scaled so the wordmark would read across the hall while the interior stayed open for traffic flow between the reception counter, demo screens, and meeting tables. Graphic zones were sequenced the way a visitor would encounter them: brand overhead, value proposition at the wall, proof points on the cube, product on the screens.
Hospitality was planned as a retention tool. A staffed barista station with branded cups gave prospects a reason to stay inside the footprint, and greenery in light-wood planters softened the corporate palette into something closer to a lounge.
Custom Fabrication & Engineering.
A portal, a counter, and a cube built to carry the numbers.
The shop built the navy portal as a self-supporting frame with a crisp white interior face, matched by a semicircular reception counter wrapped in navy with the white EBANX wordmark. A curved blue-and-white floor vinyl defines the footprint and steers traffic toward the demo wall.
The signature fabrication piece is the freestanding stats cube: a navy monolith carrying EBANX’s proof points, including 200+ payment methods, a 7.5 percentage-point approval-rate lift, 500+ global merchants, and 3.5M+ daily transactions, alongside a merchant logo wall featuring brands like SHEIN, TikTok, Sony, Uber, Spotify, and AliExpress. Lime-yellow arrow graphics angle upward across the cube and the surrounding walls, carrying the brand’s growth motif through the whole build.




Execution.
In Las Vegas, Two Eighteen handled installation end to end: floor vinyl lay-down, portal assembly, counter and cube placement, screen mounting and power, planter dressing, and the barista station’s plumbing-free water and waste setup.
Demo screens were loaded and verified with EBANX’s product walkthroughs, including single and mass payout flows, so sales engineers could move from espresso to live product in a few steps. The crew remained on call through the show and executed strike after the final session.
Impact.
The booth gave EBANX a piece of architecture that did the first thirty seconds of every pitch on its own: name overhead, claim on the wall, numbers on the cube. Staff could skip the introduction and start on the conversation that mattered.
With meeting tables full and the espresso line doing its quiet work, the environment converted hall traffic into seated conversations, exactly the currency a payments brand needs at Money 20/20.
Key Services.
- Project Management: One team owning schedule, budget, and vendor coordination from first render to final strike.
- Custom Fabrication: Structural builds, counters, and freestanding graphic monoliths produced in-house to exact brand specifications.
- Technical Production: Screen integration, power distribution, and lighting engineered for convention-center compliance.
- Graphic Production: Large-format wall graphics, floor vinyl, and dimensional logos color-matched to corporate brand systems.
- Rentals: Furniture, greenery, and hospitality equipment supplied from inventory to round out the environment.
- On-Site Management: Supervised install, show-day standby, and strike handled by the fabrication crew itself.
Frequently Asked Questions.
What makes a fintech booth stand out at Money 20/20?
Clarity beats spectacle. A single legible claim, visible proof points, and an architectural element that reads across the hall will outperform screens and slogans competing for attention at close range.
How do you work brand statistics into a trade show build?
We fabricate them into the structure itself. For EBANX we built a freestanding stats cube that carries payment-method counts, merchant numbers, and daily transaction volume as permanent graphic surfaces rather than slides on a screen.
Can a trade show booth include a working coffee bar?
Yes. We fabricate barista stations with self-contained water and waste systems that pass convention-center regulations, and we coordinate staffing so hospitality runs without interrupting sales conversations.