Objective.

Tri Dri came to Impressions Expo 2026 with a straightforward brief: make an activewear line feel like a brand shoppers would seek out, not just another blank-apparel supplier on the show floor. The booth had to read as a retail store first and a trade show exhibit second, giving buyers a tactile way to browse loungewear and sportswear collections the way their own customers would.

Two Eighteen translated that brief into a corner-island environment split into two shoppable zones, LOUNGEWEAR and SPORTSWEAR, unified by a suspended circular halo sign that made the teal Tri Dri lockup visible from every aisle around the booth.

Production Planning.

From brand book to build plan.

Planning centered on zoning. Tri Dri’s two collections needed distinct moods inside one compact footprint: a soft, boutique feel for loungewear and a darker, energetic frame for sportswear. Our team mapped sight lines from the surrounding aisles so the halo sign, the photographic corner tower, and both zone headers would each catch a different approach path.

Every graphic was planned around the brand’s teal-and-black system, from the stacked TRI DRI lockup to the word-cloud tower wrap covering teamwear, gymwear, college, and merch audiences, so the space would communicate the full range of use cases without a single spoken pitch.

Custom Fabrication & Engineering.

Retail fixtures built to trade show tolerances.

The shop fabricated a matte-black open frame of posts and beams that carries the booth’s architecture: radiating linear LED light bars overhead, vertical light-bar accents at the corners, and the rigging for the illuminated circular halo with its glowing white inner ring.

Inside the frame, the team produced true retail fixtures: a white pegboard-and-rail wall with a subway-tile texture for the loungewear collection, a charcoal slat wall for sportswear, a curved white retail counter for samples and brochures, and a circular black welcome counter wrapped in the teal-framed Tri Dri logo. A printed running-track floor graphic sweeps curved lanes across the light and dark halves of the space, tying both zones together underfoot.

Execution.

Two Eighteen managed the full on-site cycle at the Long Beach Convention Center: freight, rigging of the suspended halo, frame assembly, fixture installation, garment merchandising support, and show-ready detailing ahead of opening day.

Graphics were installed in sequence with the lighting plan so every headline, from LOUNGEWEAR’s Active Comfort. Anywhere. to SPORTSWEAR’s Your Team. Your Way., sat fully lit and wrinkle-free. Mannequins were staged mid-stride on illuminated platforms with LED underglow, and certification messaging with OEKO-TEX and Global Recycled Standard marks was positioned at eye level beside QR codes linking visitors to the brand’s channels. After the final show day, the crew handled strike and pack-out.

Impact.

The finished environment gave Tri Dri exactly what the brief asked for: a booth that behaved like a store. Buyers could walk the track-lined floor, pull garments off the rails, and picture the collections in their own retail settings, while the halo sign kept the brand visible across the hall.

The retail-first approach also produced a complete photo library of shoppable vignettes, assets the brand can reuse across web, social, and wholesale presentations long after the show closed.

Key Services.

  • Project Management: Single point of accountability from brief through pack-out, with schedule, budget, and vendor coordination handled by one team.
  • Custom Fabrication: In-house carpentry, metalwork, and finishing that translate brand identities into durable, show-ready structures.
  • Technical Production: Lighting design, rigging, and powered elements engineered for convention-center regulations and rapid installs.
  • Graphic Production: Large-format print, dimensional signage, and floor graphics produced and installed to exact brand color standards.
  • Rentals: Furniture, fixtures, and staging drawn from a maintained rental inventory to control cost without compromising design.
  • On-Site Management: Supervised installation, show-day support, and strike executed by the same crew that built the exhibit.