Objective.

The NACDS Total Store Expo puts pharmaceutical suppliers face to face with the retail buyers who decide what reaches the shelf. Breckenridge Pharmaceutical, a Towa company, needed a booth that felt as trustworthy as its products: professional, calm, and built for real conversations rather than crowd-pulling theatrics.

Two Eighteen delivered an open, hospitality-forward environment anchored by a suspended four-sided sign, so the Breckenridge name stayed visible above the aisle while the ground level stayed uncluttered and welcoming.

Production Planning.

Designing for the meeting, not the crowd.

Planning prioritized meeting capacity and brand warmth over flash. Our team laid out a private lounge, a semi-enclosed seating nook, and clear circulation so buyers could sit, talk, and review products without feeling exposed to the aisle.

The brand palette drove every material choice: crisp white surfaces for a clinical, professional read, softened by natural maple tones and living greenery so the space felt human rather than sterile.

Custom Fabrication & Engineering.

Clean surfaces, warm wood, living dividers.

The shop fabricated the hanging four-sided sign carrying the Breckenridge wordmark and the A Towa Company lockup, along with a tall pylon and a feature wall pairing the logo with a circular lifestyle image. A large photographic mural of a family in a sunlit meadow gave the booth its emotional anchor.

Warm maple was used throughout: an angled beam pergola over the lounge and a run of light-wood planter boxes filled with tall greenery that double as natural dividers. A textured white feature wall carries the brand line, We contribute to people’s health. We are dedicated to people’s genuine smiles, above cream lounge seating, glass side tables, and a spherical pendant light.

Execution.

Two Eighteen managed the full on-site cycle at the San Diego Convention Center: freight, rigging of the suspended sign, assembly of the wood-frame structures, wall and mural installation, furniture and planter staging, and final detailing before the show opened.

Graphics and lighting were installed together so the logo signage, lifestyle imagery, and brand-message wall all read cleanly under even light. After the final day, the crew handled strike and pack-out.

Impact.

The finished booth gave Breckenridge exactly the tone it wanted with retail buyers: professional, approachable, and quietly confident. The open lounge and private nook kept meetings comfortable and productive throughout the show.

Rather than competing on spectacle, the space let the brand and its people carry the conversation, which is precisely how relationships get built on a healthcare retail floor.

Key Services Provided.

  • Project Management: One accountable team running schedule, budget, and vendor coordination from brief through pack-out.
  • Custom Fabrication: In-house carpentry and finishing that turn a brand system into clean, durable, show-ready structures.
  • Technical Production: Rigging, lighting, and powered elements engineered to convention-center standards and fast installs.
  • Graphic Production: Large-format murals, dimensional logos, and message walls printed to exact brand color.
  • Rentals: Furniture, planters, and lounge fixtures supplied from inventory to control cost without losing polish.
  • On-Site Management: Supervised installation, show-day support, and strike handled by the crew that built the booth.