Showcasing an Autonomous Future Without Hiding the Vehicle.

Zoox came to CES 2026 with the public momentum of newly launched robotaxi service in Las Vegas and a creative brief that refused the conventional auto-show approach. The campaign idea, “It’s not a car, it’s a Chill Space / Workspace / Night Club,” needed a booth that could shift its mood throughout the show day while keeping the robotaxi itself as the focal point. Two Eighteen was engaged to translate that idea into a fabricated environment that worked at the scale of CES — large enough to read across crowded aisles, controlled enough to deliver a clear story at every angle.

Engineering a Multi-State Showcase Around a Single Vehicle.

A suspended overhead identifier and architectural walls that shift in character.

Planning centered on a tightly choreographed visitor sequence. From the aisle, the first read had to be the brand and the vehicle. Inside the footprint, the LED wall, the robotaxi, the kiosks, and the surrounding zone treatment all had to work together without competing for attention. Our production team coordinated the rigging for the overhead identifier, the side and rear architectural elements, and the integrated LED wall as a single phased build, then sequenced the graphic timeline panels and kiosk hardware around them.

Custom Scenic Fabrication.

Overhead identifier, multi-surface back wall, and a wraparound brand-history exterior.

Suspended overhead, a large circular identifier carries the ZOOX wordmark and an illuminated underside, anchoring the booth from any angle in the hall. The back wall combines two surfaces: an integrated LED video panel running the multi-state “It’s not a car, it’s a …” creative — cycling through Chill Space, Workspace, and Night Club — and a navy panel carrying the ZOOX wordmark with the brand’s robot-figure mark. Two interactive pedestal kiosks frame the open vehicle area, supported by a freestanding side panel reading “Experience a world first. first.” The booth’s exterior wraps a matte white wall carrying “It drives.” and “You ride.” statements alongside a full brand timeline running from 2014 through 2025, marking the company’s Bay Area and Foster City origins, Las Vegas and San Francisco service launches, and the public “Ride today” milestone. The vehicle sits directly on the show-floor surface within the open footprint.

Full On-Site Delivery at CES.

All elements were fabricated and pre-fit in our Las Vegas facility before transport to the convention center. Installation moved in zones: the overhead identifier rigging first to set the booth’s presence in the hall, the back wall structure and integrated LED panel next, the side feature panels and kiosks following, and the exterior brand-timeline wall and rear taglines closing out the run. Our on-site team coordinated the load-in across the CES schedule, managed the daily LED state cycling, supported live attendee flow through the open footprint, and handled the post-event teardown.

A Public Stage for an Autonomous Brand.

The Zoox activation became one of the more recognizable mobility moments at CES 2026, drawing steady press attention and giving Zoox a clear physical stage at the same show where its public robotaxi service was being widely tested. The overhead channel-letter drum read from anywhere in the hall. The shifting LED states gave the booth fresh energy across the show’s long days, and the timeline exterior gave visitors a self-guided narrative without a single explainer panel. This project reflects Two Eighteen’s capability to translate a strong creative brief into a fabricated environment with the structural complexity and the day-of operational discipline a global mobility brand requires.

Key Services Provided.

Two Eighteen delivered the full fabrication and on-site package for the Zoox CES 2026 activation.

  • Project Management: Timeline coordination across overhead rigging, vehicle staging, LED integration, and Las Vegas Convention Center compliance.
  • Custom Fabrication: Suspended overhead identifier structure, multi-surface back wall, side feature panels, exterior architectural wall system, and pedestal kiosk hardware.
  • Technical Production: LED wall integration and multi-state content cueing, suspended-element rigging, touchscreen kiosk hardware deployment, and architectural lighting throughout.
  • Graphic Production: Channel-letter brand signage, dimensional brand-icon application, full brand-history exterior timeline graphic, statement-wall typography, and supporting environmental signage.
  • Rentals: Kiosk pedestals, soft-aisle carpet, and event support infrastructure.
  • On-Site Management: Multi-zone installation supervision, daily content-state operation, live attendee support, and complete post-event teardown.